SAJUPING.AI
Saju-based Anxiety Care AI Companion

LEAVE WORRIES, LIVE THE PRESENT

Problem Definition

Mental Overload

Lost and confused in the endless flood of information and choices.

Persistent Anxiety

Worries and fears about the future dominate daily life.

Lack of Direction

Drifting without finding life's goals and meaning.

The burden of future anxiety and worries is too heavy to bear alone. Traditional wisdom meets modern technology to bring peace to your heart.

01

Our Solution

Traditional wisdom meets modern AI technology

SAJUPING.AI combines ancient Saju wisdom with cutting-edge AI to provide personalized anxiety care and life guidance for modern individuals.

What is Saju?

Saju is similar to Western astrology but focuses on the interaction of the five elements (wood, fire, earth, metal, water) and the flow of energy at your birth to provide insights about personality and life events.

Five Elements Cycle - Wood, Fire, Earth, Metal, Water

The Five Elements cycle shows how Wood, Fire, Earth, Metal, and Water interact and influence each other

Hyper-Personalized Saju Report

Through tailored questions, we deeply understand your personal situation and emotions to provide accurate advice.

Hyper-Personalized AI Analysis Dashboard

Hyper-Personalized analysis based on traditional Eastern wisdom

Life Mapping Example: Claire's Saju Report

Your Life Energy

Like a sturdy oak tree, your energy is grounded and reliable. You have natural leadership qualities that emerge during times of challenge, and your wisdom deepens with each life experience.

Childhood (Ages 0-15)

Wood Energy Dominant

A period of steady growth and learning. You likely showed early signs of responsibility and care for others. This foundation shapes your natural tendency to nurture and guide.

Young to Middle Adulthood (Ages 25-45)

Fire Energy Peak

Your most dynamic period. Career advancement comes naturally, and you'll find yourself in leadership roles. This is when your oak tree reaches full height - strong, visible, and influential.

Later Years (Ages 55+)

Earth Energy Wisdom

Like an ancient oak providing shade, you become a source of wisdom and stability for others. Your influence shifts from active leadership to mentorship and guidance.

Career Path

Based on your Saju analysis, here are career recommendations tailored to your natural strengths:

✓ Recommended Career Types
  • Executive leadership roles
  • Counseling and mentorship positions
  • Healthcare and wellness industries
  • Education and training development
✗ Careers to Approach Carefully
  • High-pressure sales environments
  • Highly technical, isolated work
  • Frequent travel or unstable schedules

Energy Activation: Your natural energy flows best when you can build long-term relationships and see the impact of your guidance on others' growth.

Map Your Life

Discover your life's purpose and direction through ancient wisdom and modern insights.

Reflect with Insight

Gain deep understanding of your patterns, strengths, and areas for growth.

Act with Rituals

Implement daily practices and rituals that align with your natural energy and goals.

Early Traction

App Test from 2025 April → May (1 month)

We tested our SAJUPING.AI product, a Saju-based anxiety care service, to validate our approach to AI-powered emotional support through traditional Eastern wisdom.

SAJUPING.AI App Interface

SAJUPING Main Interface

Saju Report Setup

Enter your birth details to receive your personalized Saju reading with mother-of-pearl themed UI

SAJUPING Career Profile Analysis

Detailed Saju Information

Comprehensive Saju profile with precise birth chart analysis and traditional fortune-telling elements

SAJUPING Chat Interface

AI Companion Chat

Conversational AI interface with traditional jagae aesthetics for personalized anxiety care

Alpha Launch Results

Our initial launch exceeded expectations, demonstrating strong market demand for AI-powered Saju guidance.

3000+

Early Users

Engaged users within first month

100+

Feedback DMs

Direct messages with detailed feedback

25-30

Minutes

Average session duration

4

Weeks

To achieve initial traction

Key Learnings from Alpha Test

What Worked Well

  • Personalized Saju interpretations resonated strongly with users

  • Conversational AI interface felt natural and engaging

  • Traditional aesthetics combined with modern UX created unique appeal

Areas for Improvement

  • Need more diverse conversation topics beyond career guidance

  • Onboarding process could be more streamlined

  • Integration with daily wellness routines needs enhancement

User Reviews & Feedback

Real User Reviews

Based on comprehensive user survey and feedback analysis

72%

Recommendation Score

4+ (Out of 5 points)

72%

Weekly Usage Rate

High user engagement

75%

Share with Partners

Relationship enhancement

66%

Community Interest

Desire for connection

Actual User Survey Results

Primary Usage Purposes

Self & Personality Understanding70%
Career & Life Guidance65%
Love & Relationship Curiosity60%
Wealth & Investment Fortune40%

Key Insights

  • 71.9% use SAJUPING.AI weekly or more frequently

  • 43.8% actively recommend to friends and family

  • 66% interested in community features

  • 75% interested in sharing results with partners

Users are finding significant value in personalized Saju guidance for life decisions

User Testimonials

Ji-hyun Kim

Ji-hyun Kim

University Student

"Sajuping told me May would be a good month for exams, so I focused on my certification test. I was able to let go of my anxiety about the future and concentrate on my studies, and I actually passed! Sajuping's advice really helped me find mental stability."

Hyun-woo Choi

Hyun-woo Choi

Software Developer

"Unlike traditional fortune tellers where you can't ask follow-up questions after the initial consultation, with Sajuping I can ask additional questions anytime. The detailed career fortune analysis was especially helpful for my career decisions."

Sarah Park

Sarah Park

Marketing Manager

"I've learned about my strengths and weaknesses, and what environments, people, and careers suit me best, allowing me to prepare for life more strategically. The stories of people with similar Saju were very helpful, and I start each day with Sajuping's advice."

Our Team

We are Zero to One experts moving toward Zero to Hero together

We are creating an innovative AI companion that combines traditional wisdom with modern technology to alleviate people's anxiety and provide life direction.

Co-Founders

Yoonsup Lee

🌿이윤섭 Yoonsup Lee

Co-CEO (Management/Development)

LinkedIn
  • B.S. in Business, Management Information Systems – The University of Texas at Austin

  • Buddhist monk (Taego Order) – Over a decade of experience guiding meditation, emotional healing, and spiritual care

  • Certified Taego Meditation Instructor (Level 2) – Specializing in carita-based (temperament-based) meditation guidance

  • Founder, POP – Mental wellness platform tackling loneliness and isolation (Backed by SputnikATX VC, Austin, TX, 2018–2022) SputnikATX VC, Austin, TX, 2018–2022)

  • Previously created AI Tax Accountant, ERP for funeral homes, and NFC business cards from 0 to 1

Hyeonguk Sun

🌿선현국 Hyeonguk Sun

Co-CEO (Management/Planning)

LinkedIn
  • MBA in Entrepreneurship & Innovation – KAIST College of Business

  • Ph.D. Candidate in Smart City Research – Korea University (AI applications in urban wellness)

  • Co-founder, SENDY – Korea's leading middle-mile delivery platform (raised ≈USD 20M, successful exit 2023)

  • Serial entrepreneur – Proven track record in solving zero-to-one challenges in tech startups

  • Expert in AI-driven services – Over 7 million cumulative downloads across multiple apps

  • Specializes in growth hacking, product-market fit, and scalable business models

Collaboration Network

Our team is centered around two full-time co-founders, collaborating with high-quality professionals including 1 UI/UX designer, 1 full-stack developer, 1 sales manager, and other expert networks.

UI/UX Designer

Full-stack Developer

Sales Manager

Expert Network

Team Strength Highlights

We are Zero to One experts moving toward Zero to Hero together

Founder-Market Fit

Deep understanding of target market pain points through personal experience and expertise

Multi-disciplinary Depth

Unique combination of traditional wisdom, modern technology, and business acumen

Fast Execution

Proven ability to rapidly prototype, test, and iterate based on user feedback

Cultural Native Advantage

Deep understanding of Korean culture and Eastern philosophy for authentic product development

Combining traditional wisdom with modern technology to heal anxiety and guide life direction

Roadmap

Phased expansion centered on Korean/Korean-American markets through AI agent advancement

2025 4Q

  • Complete AI agent advancement
  • Launch Micropayments
  • Acquire 10,000 users

2026 4Q

  • Global localization and API release
  • Acquire 50,000 users
  • Expand to major North American and Asian markets
  • Capture Korean community-centered market share

2027 4Q

  • Launch premium subscription
  • Add tarot, palm reading, face reading, meditation features
  • Expand to B2B SaaS format

Our Product

Core Features

Personalized Fortune Counselor

24/7 AI fortune counselor discusses past, present, and future as meaningful guidance

AI Companion Chat Interface

Customized Daily Rituals

Reflection, action, and encouragement practices tailored to your temperament and life context

Daily Rituals Interface

My Future Biography

Interactive life mapping tool to create your life story together

Life Biography Interface

Technology Stack

Emotion Context Engine

Personalized language system that understands emotions, context, and timing

Emotion Context Engine

Carita AI Engine

Daily practice recommendations inspired by early Buddhism

Carita AI Engine

Saju Life-Map Engine

Saju algorithms combined with dynamic interface for life guidance

Saju Life-Map Engine

Hyper-Personalized Loop Saju Interpretation AI Companion

SAJUPING.AI System Architecture

System architecture combining traditional Saju wisdom with modern AI technology

Development Roadmap

Development Layer
2025 4Q
2026 4Q
2027 4Q
Emotion Context NLP
Complete AI agent advancement
Global localization and API release
Launch premium subscription
Micropayments
Launch Micropayments
Acquire 50,000 users
Add tarot, palm reading, face reading, meditation features
Market Expansion
Expand to major North American and Asian markets
Expand to B2B SaaS format

Market Size

Market Opportunity

TAM: $423.16B Global Mental Health Market

Total Addressable Market

SAM: $19.03B Anxiety Treatment Market

Serviceable Addressable Market

SOM: $1.08B Korean Online Fortune-telling Market

Serviceable Obtainable Market

Global Mental Health Market

The global mental health market size is projected to reach $423.16B in 2024 and $625.07B in 2033.

The anxiety treatment market was valued at $17.51B in 2023, is estimated at $19.03B in 2024, and is projected to grow at a CAGR of 8.78%, reaching $31.56B by 2030.

Mental Health Market Growth Chart

Fortune-Telling & Saju Market

The U.S. psychic services industry is projected to generate approximately $2.3B in revenue in 2024.

About 30% of American adults use astrology, tarot cards, or consult fortune tellers annually.

The Korean fortune-telling market is estimated to be worth approximately $1.08B, with the online saju and fortune-telling app market expected to grow at an average annual rate of 25%.

Fortune Telling Market Distribution Chart

Competitive Analysis

SAJUPING.AI's unique positioning in the market

While existing services offer template-based fortune telling, SAJUPING.AI provides hyper-personalized interpretation through conversational AI.

Competitive Analysis Chart

Competitive limitations in the Saju and fortune-telling market that SAJUPING addresses

SAJUPING.AI Key Differentiators

Hyper-Personalized Saju Interpretation

Customized interpretation based on individual context and emotions

Conversational Service

Natural consultation through AI companion dialogue

Saju + Context-Based Technology

Perfect combination of traditional fortune-telling and modern AI technology

Investment & Budget Allocation

Budget Allocation Strategy

Technology Development

40%

AI engine development, mobile app optimization, and core platform infrastructure

Marketing & Customer Acquisition

30%

Digital marketing campaigns, influencer partnerships, and user acquisition strategies

Operational Expenses

30%

Team expansion, office operations, legal compliance, and administrative costs

Get in Touch

Ready to start your journey with SAJUPING.AI? We'd love to hear from you.